Today’s consumers are most likely to interact with brands via social networks. So, what does this mean for brand websites? asks Stuart Derrick. Bacardi’s decision to move away from campaign websites to focus its digital strategy on social networks (Marketing, 26 January) may seem bold. However, it poses a question to all marketers: do expensive brand websites have a role in the age of social media? Faced with declining numbers of visitors to its brand sites – according to comScore, Bacardi’s unique visitor numbers fell 77% between 2009 and 2010 – it is understood that the company will be shifting up to 90% of its digital spend to its presence on Facebook in the next one to two years. Read More By Stuart Derrick for Marketing Magazine, 02 … Continue reading
Tag Archives: Websites
Prototype of an open web app ecosystem
The open Web is a great platform for rich applications. It would be even better if it had additional capabilities to ease discovery, acquisition, installation and use of apps, while also enabling monetization for developers. We designed and built a prototype of a system for open Web apps: Apps built using HTML/CSS/JavaScript that work both on computers and mobile phones, have many of the characteristics that users find compelling about native apps and provide developers with open and flexible distribution options. Read More By J Sullivan for Mozilla Blog, 10 Nov 2010.
Open web applications
To demonstrate how installed web applications could work, Mozilla Labs has created some application, directory and store demonstrations. Watch Demonstration Video Go to Demonstration Web App Store Read More By Mozilla Labs
50 Top Best Sites To Download Free Sound Effects
Music is great way to relax our minds when we are in some serious mood. Listening music is a kind of therapy that makes our mind cool and out of tension for some moments. Lots of depends on sound effects other than lyrics to make a wonderful song that make you happy or sad. Sounds effects is always been a important part in any medium of entertainment from music to movies, animation to games etc. The right kind of ingredients in sound effects assist your brain to understand and heart to enjoy the song or video. Read More By Yogesh Mankani for SaveDelete, 17 Jan 2011.
wysiwyg editors in web content management
I am slowly making up a set of blog posts about the components of content management systems, starting with the earlier one on content repositories. Coming up next will probably be templating systems. In the beginning the web was editable in the browser. Tim Berners Lee made it so. But this did not last for long. Eventually Microsoft restored this, to some extent, with the contentEditable properties and related Javascript interfaces. Now these have a lot of foibles, and the current HTML5 standardization has not done a huge amount of work here yet, certainly not adding new features or changing the basic interface substantially, so a lot of behaviour is currently underdefined, which makes cross browser compatibility more difficult. While the main desktop browsers all implement the interface, … Continue reading
Wildfire Launches A ‘Compete.com’ For Twitter And Facebook Accounts
For many years, the tech industry has gauged the success of websites by tracking usage stats like the number of unique visitors and page views the site receives each month. Wildfire, a service that helps companies run contests and social media campaigns via Twitter, Facebook, and email, is launching a new tool that looks to do the same for social media presences — in other words, it lets you visualize who has the most Twitter and Facebook followers, and how quickly they’ve grown over time. You can access the new monitor at http://monitor.wildfireapp.com. The tool is pretty straightforward: enter the Twitter or Facebook accounts that you want to compare, and the site will plot out the total number of follower/fans they have. If you don’t want to bother finding … Continue reading
Tim Berners-Lee says Facebook could fragment the web
Founder of world wide web says some of the most successful social networking sites ‘have begun to chip away at its principles’. Facebook, LinkedIn and other social networking sites represent “one of several threats” to the future of the world wide web, its founder, Sir Tim Berners-Lee has warned. Some of the web’s “most successful inhabitants”, such as Facebook and large telecoms companies, have begun to “chip away” at its founding principles, Berners-Lee wrote in a Scientific American journal essay published today. Read More By Josh Halliday for The Guardian, 22 Nov 2010.
Random Website Generator
See what you discover on the Random Website Machine
Children's Websites: Usability Issues in Designing for Kids
New research with users aged 3–12 shows that older kids have gained substantial Web proficiency since our last studies, while younger kids still face many problems. Designing for children requires distinct usability approaches, including targeting content narrowly for different ages of kids. Millions of children use the Internet, and millions more are coming online each year. Many websites specifically target children with educational or entertainment content, and mainstream websites often have specific “kids’ corner” sections — either as a public service or to build brand loyalty from an early age. Read more By Jakob Nielsen for useit.com, September 13 2010
H&M e-commerce launch disappoints #sitereview
H&M, one of the last big brands to sell online, launched its UK e-commerce site last week. The launch follows that of Gap and Zara, two other fashion brands late into e-commerce in the UK. So how does the new site shape up? Homepage If you arrive having searched for H&M in Google, you will not arrive at the e-commerce site, but the page shown in the screenshot below. There is a link to buy online at the e-commerce site, which is hosted at shop.hm.com, and shop online link is not the most prominent link on the page. Worse still, while there is a huge banner telling visitors they can now shop online with H&M, it doesn’t actually link to the e-commerce site. Nuts. Why not just have the … Continue reading