Tag Archives: Twitter

Which UK retailers are thriving on facebook and twitter?

In terms of follower and fan numbers, Topshop’s social media strategy appears to be working well. It has the most followers on Twitter and Facebook fans of any UK retailer. According to a new Social Media Benchmark study by eDigital Research (registration/survey required), retailers are continuing to grow their presence on social networks, though less than half are currently offering consumers the option of shopping from these accounts. Read more By Graham Charlton for Econsultancy, 09 May 2011.  

The 8 worst twitter PR fails

Some brands deftly craft their Twitter presence. Bank of America’s @BofA_Help account, for example, has come to be seen as an effective forum where customers’ concerns are quickly addressed and solved. Other brands on Twitter have fallen victim to blunders and over-sharing, where the tweeter-in-charge hastily posts an intemperate or inappropriate thought for a large audience to read. After suffering a Twitter PR disaster, some brands assume responsibility for the controversy, while others blame interns, while still others point to saboteurs from outside the company. We’ve compiled a list of the worst Twitter PR fails to date. Offenders include non-profits, automakers, fashion designers and more. Vote for the biggest fail, and check out the worst Twitter fails blamed on interns, as well as a slideshow of tweets that got people fired. … Continue reading →

Tweeting with the telly on

The days of families reverentially gathered around the box may be long gone but the doom-mongers who said that on-demand would kill linear TV completely may also be somewhat off the mark. A new generation of viewers is watching what has been dubbed social TV – a synthesis between TV and social networking. A recent study from marketing agency Digital Clarity found that 80% of under-25s used a second screen to communicate with friends while watching TV and 72% used Twitter, Facebook or a mobile app to comment on shows. Read more By Jane Wakefield for BBC News: Technology, 23 March 2011.  

Poor customer service means more complaints on social media: study

According to a survey, while 83% of consumers expect businesses to work harder to keep them since the recession, just 5% of think that customer service has improved over the last three years. The channels that customers are using to complain are changing too. While 41% of people will make a complaint by phone and 63% by email, 20% take to social media sites to have a good old moan to friends and family. This means more negative comments about companies and highlights the need for customer service improvements, as well as policies to monitor and respond to complaints on social media channels. The YouGov survey, commissioned by technology provider Avanade, surveyed 1,998 UK consumers about their attitudes to customer service, as well as the types of company they … Continue reading →

Twitter 2010: the year in review

The most powerful tweets of 2010 After the massive 7.0 earthquake in Haiti, Doctors Without Borders flew in a team of physicians to assist the wounded, but they were unable to get clearance to land the plane. Reporter Ann Curry used Twitter to convince the U.S. Air Force to allow the flight to land. See the rest of the top 10 by yearinreview.twitter.com

Can tv be social?

Our CEO, Josh March, spoke on “Social Telly: from Campaigning to Commentary to Community Building” yesterday for Social Media Week, a global conference currently held across 9 cities including London. Chaired by Editor-in-Chief of New Media Age, Michael Nutley, other speakers included MD of KEO Digital, Nick Underhill, Channel 4′s Multiplatform Commissioning Editor and BBC Vision’s Social Media Exec., Rowan Kerek Robertson. You can watch it here if you missed it. It was a fun event where I learnt, amongst other things, that Channel 4′s Shameless has one of the highestengagement levels on Facebook while Skins, Eastenders and Hollyoaks are each one of the lowest in comparison. Read More By Candy Chen Shuhui for iPlatform, 10 Feb 2011.

Facebook and twitter wedding: the social network romance

Is it possible to organise a wedding just using Facebook and Twitter? The announcement, the invitations, the arrangements for the big day itself – can these all be orchestrated via social networks? Mark Hillary and Angelica Mari tried to do just this for their wedding in December 2010. Read More By Rory Cellan-Jones for BBC News;Technology, 26 Jan 2011.

Wildfire Launches A ‘Compete.com’ For Twitter And Facebook Accounts

For many years, the tech industry has gauged the success of websites by tracking usage stats like the number of unique visitors and page views the site receives each month. Wildfire, a service that helps companies run contests and social media campaigns via Twitter, Facebook, and email, is launching a new tool that looks to do the same for social media presences — in other words, it lets you visualize who has the most Twitter and Facebook followers, and how quickly they’ve grown over time. You can access the new monitor at http://monitor.wildfireapp.com. The tool is pretty straightforward: enter the Twitter or Facebook accounts that you want to compare, and the site will plot out the total number of follower/fans they have. If you don’t want to bother finding … Continue reading →