Fan-gating or Like-gating is the practice of displaying certain content only to users who Like your Facebook page. It’s an increasingly common practice and something I discuss with clients almost daily. But is it a good idea? What is Fan-Gating? Fan-gating is accomplished by creating two versions of a tab on your page—one that’s shown to users who already Like your page and one to those who have not Liked the page. Read more By Ben Pickering for Social Media Examiner, 05 Oct 2011.
Tag Archives: Facebook
How to use the new facebook to see who unfriends you
Facebook Timeline is pretty spectacular, giving a panoramic view of achievements, love, birth, death, and a lot of binge drinking photos. But what else does it provide? A window into social treachery: a list of those who’ve unfriended you. It’s extremely easy. First, get Timeline early. Then scroll down to a particular year of your life. Say, 2010. In that year, I made 51 friends, Facebook tells me (that’s it?!). I can click that number and see a list. Great! I’m still friends with almost all of them, which Timeline notes. Aw. Read more By Sam Biddle for Gizmodo, 23 Sept 2011.
Why facebook works for all, twitter for some
It finally makes sense to me. On Friday evening I was in Los Angeles visiting my sister. We were at a restaurant, chatting away about life, when my sister ebulliently announced that she wanted to “Tweet about our meal.” She pulled out her iPhone, opened up the Twitter application and then proceeded to click around aimlessly trying to figure out how to send a new Twitter message. I quickly turned into a scientist in a lab and sat inquisitively watching her navigate Twitter. I didn’t offer any guidance, although she clearly needed it. I should note that my sister is not technologically inept. She has the typical digital toolbox of modern gadgets at her disposal: iPhone, iPad, laptop, digital camera. Like everyone else in my family, she is also a religious Facebook user, uploading … Continue reading
Facebook’s mobile chief: within 1-2 years, we’re going to be a mobile company
Facebook has their sights locked on mobile. We know that. This afternoon at GigaOm’s Mobilize conference, Facebook Mobile Chief Erick Tseng touched on just how crucial mobile is to them — and more importantly, how crucial it will be. Just how crucial are we talking about? Within 1-2 years, Tseng sees Facebook becoming as much of a mobile company as it is a desktop/web company.“It’s interesting that if you take a look at our top line of growth, we’re getting to the point that the countries we’re getting into now are ones that don’t really use computers at all. The predominant ways people are connecting in Africa, in India, is through their mobile devices. As Mark touched on a few days ago, we now have over 350 million mobile … Continue reading
We love facebook timeline
You’ve been hearing about all the wonderful new Facebook features, and like us, you’re probably super-eager to get started with them. If you’re willing to go through a series of eight steps, you can get into the brand-new Facebook Timeline right now. This is Dan’s timeline…… Simply follow the instructions in our gallery below, and suddenly you’ll be basking in a new world of Facebook goodness,just like the developers are. Watch the facebook timeline video here Read more By Charlie White for Mashable, 23 Sept 2011.
7 ways to get noticed on facebook with facebook news feed optimisation
Are you wondering how to get your updates into your fans Facebook news feeds? Did you know that 90% of the people who click your Facebook fan page don’t come back to your Facebook page? They are more likely to read your content in their own Facebook news feed IF you know how to make sure it shows up there… Read more By Michael Stelzner for Social Media Examiner, 07 Sept 2011.
4 successful and creative facebook contests
Years ago, if a marketer wanted to run a contest, he’d have to run print ads and hope that people would take the time to fill out an entry form and then mail it in. The Internet made things easier, but you still assumed that consumers would somehow find their way to your website. Facebook adds another layer of ease to the process: Consumers are already there doing something else. If the promotion looks interesting enough, filling out an online form isn’t that big a deal. Rodney Mason, the chief marketing officer of promotions agency Moosylvania, says Facebook-only promotions have a lot of advantages. “One would be the ease of use,” he says. “You can also connect with people who’ve already opted in for past promotions, and everybody’s on … Continue reading
Why Facebook will destroy LinkedIn
The Wall Street Journal recently published a story by Joe Light that highlighted certain employers, such as Waste Management,finding more recruitment success on Facebook than on LinkedIn. “Facebook hires account for less than 1% of the total hires companies are making,” Light noted, quoting Jobs2Web’s recent analysis. “But if current growth trends continue, Facebook could rival traditional job boards in 2012.” But it isn’t just the job boards that should be worried. Facebook will destroy LinkedIn, too. Here’s why… Read more By Jody Ordioni for ere net, 16 August 2011.
Facebook surpasses 1 trillion pageviews per month
Facebook garnered more than 1 trillion pageviews per month in June and July, according to data from DoubleClick. The Google-owned ad network found that Facebook received approximately 870 million unique visitors in June and 860 million in July, exceeding the known number of users by more than 100 million. Each visitor averaged approximately 1,160 pageviews in July and 40 per visit — enormous by any standard. Time spent on the site was around 25 minutes per user. Read more By Lauren Indvik for Mashable, 24 August 2011.
Facebook checks out of check-ins, but not location
For years, privacy issues have dogged the world’s largest social network, Facebook. From changes that have gradually made the once-closed network more open to the world to advertising programs that were are little too creepy for comfort, Facebook arguably has more experience dealing with privacy flubs than any other company in the world. So it shouldn’t come as a surprise that Facebook continues to tweak its privacy features, as it preparing to do in a big way soon. Yesterday, Facebook announced a significant privacy overhaul that will, amongst other things, enable its users to approve photos they’re tagged in before those photos show up in their activity streams, restrict who each post is shared with, and view how their profiles look to other users. Read more By Patricio Robles for … Continue reading