Tag Archives: Branding

Welcome to the web world of brand terrorism

I think most of us consumers welcome the new regulations laid down by the ASA over web advertising. Alas, it’s not really the ads that concern me. In fact looking at statistics, unlike TV ads that we do notice, web ads are largely ignore. Their response rates are so rubbish you have to wonder why some clients put so much faith in them. I have written many times about the power of the consumer online and their capability to bring down a multi million dollar campaign with a 600 dollar computer, an act known as ‘Brand Terrorism’. I think most of us would agree there’s nothing wrong with the truth defeating lies. With often limited powers, trade bodies and groups like the ASA can only bite so hard, … Continue reading →

The death of the brand website?

Today’s consumers are most likely to interact with brands via social networks. So, what does this mean for brand websites? asks Stuart Derrick. Bacardi’s decision to move away from campaign websites to focus its digital strategy on social networks (Marketing, 26 January) may seem bold. However, it poses a question to all marketers: do expensive brand websites have a role in the age of social media? Faced with declining numbers of visitors to its brand sites – according to comScore, Bacardi’s unique visitor numbers fell 77% between 2009 and 2010 – it is understood that the company will be shifting up to 90% of its digital spend to its presence on Facebook in the next one to two years. Read More By Stuart Derrick for Marketing Magazine, 02 … Continue reading →

Retail receives welcome boost in top 100 online brands figures

Christmas and an early sales season helped drive shoppers online in December, with cards business American Greetings and the Royal Mail two of the biggest risers, according to UKOM/Nielsen data. Recent figures from Interactive Media in Retail Group (IMRG) and Capgemini show that UK consumers spent £6.8bn online last month, a 25% year-on-year increase, and latest UKOM figures show how many retailers – especially Currys, Comet and John Lewis – enjoyed gains across December. The severe weather also led to big increases for the Met Office and National Rail, the UKOM data reveals. Read More By Sam Howroyd for brandrepublic.com, 28 January 2011.

Mark by Mark Zuckerberg; Fashion for Men

When we used to wear suits to work, organizational hierarchy was indicated through the price of your suit. The boss wore Armani, and Biff dug through the bargain bin. So how can you communicate corporate prestige in a 21st century world that wears jeans to work? Well, Mark goes with the bathrobe, the trump card of casual business wear. Because nothing says “I’m a really successful twenty-somethin and my mother still does my laundry” like that fading bathrobe in your closet. Bathrobes are no longer just for showerers and streakers: so tie one on and go to work, Biff! Visit site By On & True

Five social marketing trends for 2011

Although I’m loathe to add to the glut of ‘predictions’, ‘lists’ and ‘trends’ that are currently awash in the blogosphere / Twitterverse, it seems only natural to look ahead to the coming 12 months.  As far as social media is concerned, even the most sceptical marketing professionals now admit that social has some form of role to play in any business. So in 2011, a year in which a VAT increase and public spending cuts will undoubtedly affect both consumer behaviour and marketing strategy, what will social media bring to the marketing mix? Read More By Callum Saunders for The Wall, 04 Jan 2011.

Social Networkers Most Influential in Driving Brand Awareness

Online social “connectors”, people who share opinions with their social network, have been found to trigger the most online brand impressions in Europe. Forrester Research has analysed the peer influence behaviours of online Europeans, based on a survey of 14,000 people in seven Western European countries. The report, called “Using Social Media To Create Mass Reach – The 2010 European Peer Influence Analysis”, found that just 4% of online users in Europe are responsible for triggering 80% of “consumer brand influence impressions”. Forrester also found that only 11% of online adults in Europe create and trigger 80% of all the influence posts online. Read More By Katherine Levy for Brand Republic, 17 Dec 2010.

Interested in Open Innovation & Crowdsourcing?

Intermediary Platforms Research & Development platforms Innocentive – open innovation problem solving TekScout – crowdsourcing R&D solutions IdeaConnection – idea marketplace and problem solving Yet2.com – IP market place PRESANS (beta) – connect and solve R&D problems Hypios – online problem solving Innoget – research intermediary platform One Billion Minds – online (social) challenges NineSigma – technology problem solving Marketing, Design & Idea platforms RedesignMe – community co-creation Atizo – open innovation market place Innovation Exchange – open innovation market place ideaken – collaborative crowdsourcing Idea Bounty – crowdsourcing ideas Guerra Creativa – crowdsourcing anything from logos to websites Brand Tags – tagging brands Battle of concepts – student challenges Brainrack – student challenges crowdSPRING – creative designs BootB.com – custom creative ideas for any creative need Myoo … Continue reading →